Nabisco Wheat Thins Redesign
As I walked down the cracker aisle of my local supermarket the other day, I was surprised to see that Kraft has once again changed their Nabisco Wheat Thins brand and package. The new package, a complete redesign of a complete redesign, features a single broken cracker with glowing ingredients presumably emerging from within the toasted whole grain crunch. I understand the dynamic of a cracker full of ingredients, but is the previous package more reassuring with a stack of full crackers and one making a “crack”? I won’t comment on the seemingly dazzled young woman dancing with crackers on the website.
What do you think? Would you buy a broken cracker?
WWSDT? (What would Sandy Duncan Think?)
Here’s the Wheat Thins Website…