color – CPG Branding and Marketing Forum

June 2010 23

Posted By : Jim Joseph

There were the cola wars, and then the french fry wars…now we are witnessing the color wars. All the major paint brands have been ramping up their marketing and offering all sorts of value added

April 2010 26

Brands: Paying Attention to Colour

Posted By : Rowland Heming

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When you come to think about it, colour is one of the most effective tools that package designers and marketers have at their disposal, and yet it is probably one of the most overlooked.