April 2010 08
Fantastic and Sustainable Design!
Posted By : Thomas Gilmore

One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative

April 2010 06
Is Your Brand Eclectic or Just a Mess?
Posted By : Thomas Gilmore

Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in

January 2010 21
The Battery Category Powers Inspiration
Posted By : Thomas Gilmore

Energizer Sales and Support Are Up According to Jack Neff’s recent Advertising Age article, Zhu Zhu Pets may have helped the battery category through the holidays, but it may not be the only thing powering

January 2010 19
Coors Readies for the Big Contest
Posted By : Thomas Gilmore

Can a Package Leverage Promotional Excitement? I don’t drink Coors Light, but I’ve seen the commercials on TV. The coaching press conference spots are memorable, the silver train is