August 2010 19
Wheat Thins Tweets
Posted By : Jim Joseph

Wheat Thins just came out with a new advertising campaign right after my own heart. It fuses new media with traditional media in a seamless experience tied directly to the essence of the brand.

June 2010 09
Coupon Blogger Outreach
Posted By : Matt Simpson

The Long Tail of Social Media PR In PR 2.0, you don’t have to push product placement on cooking shows. You don’t even have to woo influential mom bloggers. No, social media success can be

May 2010 06
Driving Value Online
Posted By : Steve Friedman

Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any