December 2010 24
How To Drive Sustainable Brand Engagement…
Posted By : Matt Simpson
Comment : 1

"Engagement" is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation

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December 2010 21
Why More Brands Are Joining Facebook…
Posted By : Matt Simpson
No Comments

It's no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all

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