November 2010 11
Home Improvement Faces Opportunity
Posted By : Rochelle Fainstein

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is.

June 2010 23
Color Wars
Posted By : Jim Joseph

There were the cola wars, and then the french fry wars…now we are witnessing the color wars. All the major paint brands have been ramping up their marketing and offering all sorts of value added