An Avenue for Sharing Ideas
"Engagement" is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation
It's no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all
4 Reasons to Distribute CPG Coupons on Facebook Fan Pages Coupons are nothing new to CPG marketers. However, coupon distribution is increasingly moving online with Facebook leading the way. Here are four reasons CPG marketers
Enabling Runners to Just Do It Clients ask me all the time: “Should we get into social media”? And I say the same thing every time: “Wrong question”! The question isn’t “should” it’s “how”! Almost
The Long Tail of Social Media PR In PR 2.0, you don’t have to push product placement on cooking shows. You don’t even have to woo influential mom bloggers. No, social media success can be
Information Is Not Enough A recent National Grocers Association study confirmed what we already know — 75% of consumers use the Internet on a regular basis to learn about nutrition issues. That’s more than any