August 2013 09
Apple Seed Innovation
Posted By : Michael Giardina
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A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to

August 2012 06
The Precautionary Principle of Marketing
Posted By : Michael Giardina

In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet,

June 2010 03
Been Caught Stealing…
Posted By : Thomas Gilmore

Knowing. Making. Doing. CPG Branding and Marketing Forum member Marty Neumeier, Director of Transformation at Liquid Agency in San Francisco, just announced the latest in his in his “Steal This Idea” series. “If you want