August 2013 09
Apple Seed Innovation
Posted By : Michael Giardina
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A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to

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August 2012 06
The Precautionary Principle of Marketing
Posted By : Michael Giardina
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In 1999 there was a meeting of prestigious environmentalists and academics promoting a theory of thought around environmental policymaking called “The Precautionary Principle”. In its strictest sense, and broken down to its most basic tenet,

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