August 2010 09
Family Movie Night Makes a Comeback
Posted By : Thomas Gilmore

Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the

March 2010 26
What Makes a Good Branding Scent?
Posted By : Tracy Pepe

Aromatic treasures found in wet soil, the freshness of the earth, the ripe aroma found underneath the snow and salt. Yes, for those who live in a climate of seasons with snow, a spring aroma

January 2010 21
The Battery Category Powers Inspiration
Posted By : Thomas Gilmore

Energizer Sales and Support Are Up According to Jack Neff’s recent Advertising Age article, Zhu Zhu Pets may have helped the battery category through the holidays, but it may not be the only thing powering