CPG Branding and Marketing Forum member Laura Ries has just written a new book attacking Positioning, the marketing classic that has sold more than 1.4 million copies.
Learn more about Visual Hammer, by Laura at CPG Branding’s book section.
We live in a time of unprecedented chaos. Whether it’s economic, environmental, technological or cultural uncertainty, the world we inhabit isn’t easy for people, or brands to navigate.
CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment.
Learn more about Business Ours: Starting Out and Building Your Own Business, by Herb Meyers and Richard Gerstman at CPG Branding’s book section.
Join the conversation with leading companies such as 3M, AT&T, BASF, Coca-Cola, Dannon, Ford, Harley-Davidson, HP, Life Technology, Johnson & Johnson, Nike, Nestlé, Novozyme, Philips, SAP, Target, Walmart.com, Unilever, UPS, and more—but also with Continue reading this post »
Design Conference in Chicago, May 1-2
Join two hundred top designers from companies such as Boeing, Chick-fil-A, Cirque du Soleil, Edmunds.com, facebook, IDEO, JP Morgan, PetSmart, Polaris, Raytheon, and Continue reading this post »
Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a longtime member of our forum and has worked tirelessly in support of the branding community through her work at REBRAND™.
The 2012 REBRAND 100 is open to any rebrand launched anywhere in the world between January 2009 and September 2011. Eligibility includes enterprise-wide initiatives, a single Continue reading this post »
Over the past couple of weeks, watching Donald Trump make an initial foray into the political mainstream brought into sharp focus for me the factors involved in building a credible and successful personal brand. Now let me state up front that this is not a Continue reading this post »
It’s been a while since Starbucks announced the logo change. We are now seeing that logo in action. New commercials have rolled out with the new logo, and new cups are rolling through inventories.
Despite the age of this particular news, this topic has remains to be one of the most popular Continue reading this post »
For many years, I have looked forward to studying Fortune’s Most Admired Companies. It was credible, it was influential and it translated positively into building corporate reputation. But that was in simpler times when it was possible to dominate the media Continue reading this post »
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