CPG Branding and Marketing Forum

Entry Discount for Forum Members

Posted on August 12, 2011, 10:18 am, by Thomas Gilmore and received No Comments ».

Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a longtime member of our forum and has worked tirelessly in support of the branding community through her work at REBRAND™.

The 2012 REBRAND 100 is open to any rebrand launched anywhere in the world between January 2009 and September 2011. Eligibility includes enterprise-wide initiatives, a single Continue reading this post »

An Update on Personal Branding, Courtesy of the Donald.

Posted on May 11, 2011, 11:16 pm, by Simon Williams and received No Comments ».

Over the past couple of weeks, watching Donald Trump make an initial foray into the political mainstream brought into sharp focus for me the factors involved in building a credible and successful personal brand. Now let me state up front that this is not a Continue reading this post »

Updating a Logo vs. Changing a Logo

Posted on April 13, 2011, 9:30 am, by Jeannie Chan and received No Comments ».

It’s been a while since Starbucks announced the logo change. We are now seeing that logo in action. New commercials have rolled out with the new logo, and new cups are rolling through inventories.

Despite the age of this particular news, this topic has remains to be one of the most popular Continue reading this post »

The World’s Most Admired Companies—Really?

Posted on April 12, 2011, 9:30 am, by Simon Williams and received No Comments ».

For many years, I have looked forward to studying Fortune’s Most Admired Companies. It was credible, it was influential and it translated positively into building corporate reputation. But that was in simpler times when it was possible to dominate the media Continue reading this post »

Dimensions of Compatibility

Posted on April 11, 2011, 9:30 am, by Jeff Boron and received No Comments ».

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it Continue reading this post »

Tags: Branding, consumers, eHarmony, insights, social media

I Smell a Scent Trend

Posted on April 9, 2011, 9:39 pm, by Tracy Pepe and received No Comments ».

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the same time that it is being used as the main ingredient of some new fine fragrance launches. For Continue reading this post »

Packaging Design – The Next Decade

Posted on April 9, 2011, 9:25 pm, by Rowland Heming and received No Comments ».

Can you hear that beating in the distance,
you should listen, because it’s the future calling…

A quick search of the Web, will reveal a plethora of predictions and trend analysis that can be applied to many areas of design. So, when I was asked to write my point of view as to where package design is going in the next decade, I wanted to avoid repeating what Continue reading this post »

Chasing “Thriller”

Posted on March 22, 2011, 8:22 pm, by Jim Joseph and received Comments Off.

Are You Just Hoping for a Repeat?

I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on “making good choices”. I believe that the secret to successful marketing lies with making good Continue reading this post »

Tags: celebrity, NYU, Oprah, success

Product as Display

Posted on March 21, 2011, 7:30 am, by Jeannie Chan and received No Comments ».

Sometimes, the best display vehicle is simply your own products displayed dramatically. It doesn’t take special shippers. It doesn’t take special packs. It doesn’t take anything Continue reading this post »

Scent—Helping New Design!

Posted on March 14, 2011, 6:51 am, by Tracy Pepe and received No Comments ».

Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a few recognize the energy as God or Intuition speaks to them through one of Continue reading this post »