Tell Your Brand’s Stories
Isn’t it funny how many marketers flock to use the terms ‘antioxidant,’ ‘fat free’, and other, similar ubiquitous terms? Or how so many companies rush to enlist in the latest ‘green’ organization just to put a certified logo on its products’ labels (since over 55% of Continue reading this post »
The Perfect Scented Space
While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight in a bottle—I would begin with my vacation. When I design an aromatic experience Continue reading this post »
Marketing Experts Share Fresh Thinking
CPG Branding and Marketing Forum Members—Marty Neumeier, Laura Ries and Bob Gilbreath—will join ten other industry mavericks, best-selling authors and world-renowned marketing experts at Brand ManageCamp 2010 in Las Vegas. Focused on Continue reading this post »
Beloit College Releases Annual Mindset List
Every year Beloit College compiles—what was initially—a listing of an “intelligent but unprepared adolescent consciousness”. The annual listing has become a most anticipated cultural resource Continue reading this post »
The Role of the Package In-Store
What motivates shoppers to go to the supermarket?
Well mostly it seems, it just to buy a small number of items on a day to day basis (62% of all shopping trips, according to Unilever’s 2004 US study—Trip Management—The Next Big Thing), these shoppers are quick and determined, they know exactly what they want and Continue reading this post »
The Marketing of Finding Yourself
Everyone loves a good summer “feel good” movie, and everyone loves a come back. Brace yourselves for a big one on both accounts. Coming this month, the new movie with Julia Roberts called “Eat Pray Love.”
Tracy’s Smell Diary
Recently I had the unique opportunity to transform the Shopper Insights conference space that was held from July 11th to the 14th, in Chicago, into a sensory experience.
USA brands (mainly) calibrated together to discuss the shopper. Presentations focused on Continue reading this post »
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