Innovate, Plan, Execute

CPG Branding and Marketing Forum is partnering with Innovation Enterprise at this years exclusive CPG Forecasting & Planning Summit, taking place in Chicago May 21 & 22. Continue reading this post »

Build Irrefutable Differentiation in 2014

Register for a special live webcast event
with Stephen Shapiro and Scott McKain

Join Stephen and Scott for a live training session specifically for executives and innovation leaders who are:

  • Disappointed with the lack of innovation ROI within their organization
  • Struggling with what to do with “great” isn’t good enough to grow the business
  • Unsure of how to create a culture of innovation Continue reading this post »

What Future for Brand Design Companies?

The last 50 years has seen a rise in the realisation of the power of brand design, coming from what was before, just a part of the advertising process, today, brand design has become one of the principal ways in which brands and products communicate with their customers. Continue reading this post »

Announcing the 2014 REBRAND 100® Global Awards!

Enter by September 25, 2013!

Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

Showcased expertise and case studies represent over 36 countries and range from multi-national firms like Unilever, Procter & Gamble, Four Seasons Hotels and Resorts, Virgin Atlantic, to nonprofit organizations, regional, and local small businesses.

REBRAND has been featured in The Wall Street Journal, CNNMoney, FastCompany, Yahoo! Finance, other publications and various media. The REBRAND 100® Global Awards is the highest recognition for excellence in brand repositioning – and the first and only competition of its kind.

  • September 25, 2013 – Entry Deadline Via Electronic Upload Submission
  • October 9, 2013 – Late Entry Deadline with Late Fee

Details on the REBRAND website.

 

Apple Seed Innovation

A biological study on animal behavior observed that “when a territory holder is challenged by a rival, the owner almost always wins the contest.” The study furthermore revealed that, “animals, including people, fight harder to prevent losses than to achieve gains.”  This phenomenon was extrapolated on in Daniel Kahneman’s book, “Thinking Fast & Slow”, which studies the nature of thought, including the impact of loss aversion. Continue reading this post »

BASF, And The Magic Of Human Chemistry

A key element of futureproof brands is innovation.

As someone with a particular interest in building tough, resilient brands of the future, I’m always curious how big companies keep their innovation, well, innovative. Continue reading this post »

Counterfeiting the World’s Greatest Condiment…

Could your brand be threatened by pirating?

A recent story has hit a number of news outlets and got me thinking…

Continue reading this post »

Want a Futureproof Brand?

Start with Uncomfortable Questions.

Last week, I delivered a talk on motivating consumers to action. My formula for success boiled down to two simple fundamentals. Understand yourself, and understand your customer.

Continue reading this post »

Is This the End of Branding as We Know It?

AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco?

If the product becomes stripped of brand equity and visual recognition, is there a need to compensate a Continue reading this post »

Announcing the 2013 REBRAND 100 Global Awards!

Enter by September 26, 2012.

Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet business goals.

Continue reading this post »