CPG Branding and Marketing Forum

One Industrial Design Student’s Vision of the Future

File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative and sustainable concept on a contemporary classic. The time-tested and curved Coca-Cola package reimagined with corners. Engineering and technical issues aside, this is the stuff of creative leadership and vision. But don’t take my word for it, check it out for yourself…

Come Back Home: Eco Coke Bottle Design