An Avenue for Sharing Ideas
Could your brand be threatened by pirating? A recent story has hit a number of news outlets and got me thinking…
AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product
Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for
Consumers are beginning to express their desire for more sustainable products. But by and large, green products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference, believes there’s still a
CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment. Learn more about Business Ours: Starting Out and
Join the conversation with leading companies such as 3M, AT&T, BASF, Coca-Cola, Dannon, Ford, Harley-Davidson, HP, Life Technology, Johnson & Johnson, Nike, Nestlé, Novozyme, Philips, SAP, Target, Walmart.com, Unilever, UPS, and more—but also with
Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a
When I was asked to write my point of view as to where package design is going in the next decade, I wanted to avoid repeating what has already be said, over and over again.
Sometimes, the best display vehicle is simply your own products displayed dramatically. It doesn’t take special shippers. It doesn’t take special packs. It doesn’t take anything
Creativity is an interesting subject because it is manifested in good design. Design can be translated into various forms but in the end, it is an expression of new or inspiring ideas. I believe a