January 2011 18
How to Make a Package Design Store-Check
Posted By : Rowland Heming

Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with

January 2011 09
Is There a Right P?
Posted By : Jeannie Chan

Have the Four Ps of Marketing Become Blurred? Over at our LinkedIN Discussion Board, a lively discussion is taking place on Four Ps of Marketing. For those of you who are unfamiliar, the Four Ps

January 2011 06
Exhibit Explores the Work of Donald Deskey
Posted By : Thomas Gilmore
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University of Cincinnati Showcases Pioneer Designer The legacy of design pioneer Donald Deskey will be on display starting Jan. 6 in the Reed Gallery of the College of Design, Architecture, Art and Planning. Paired with the

November 2010 11
Home Improvement Faces Opportunity
Posted By : Rochelle Fainstein

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is.

September 2010 15
Message In the Bottle
Posted By : Rochelle Fainstein

As all the forward-thinking players of the CPG market ramp up their efforts in reducing carbon footprint through packaging innovation, creating packaging that is fully recyclable, lighter and more locally distributed, the wine category in

September 2010 03
Add Life to Your Labels…
Posted By : Jennifer Kreuser

Tell Your Brand’s Stories Isn’t it funny how many marketers flock to use the terms ‘antioxidant,’ ‘fat free’, and other, similar ubiquitous terms?  Or how so many companies rush to enlist in the latest ‘green’

August 2010 20
Mobilize Your Packaging
Posted By : Lisa Baer

Three New Trends in Tech Savvy Packaging We’ve all seen ’em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true

June 2010 08
Forum Member Makes Cover of AdAge
Posted By : Thomas Gilmore

K-C’s Christine Mau is a Woman to Watch! Be sure to read about Kimberly-Clark Brand Design Director Christine Mau and other women to watch in this week’s issue of Advertising Age. Among many other accomplishments,

May 2010 01
A Picture Worth One Thousand Words
Posted By : Thomas Gilmore

Spring is in the Air “Best spring fragrance store window I have seen, you want to plunge in that smell” – Marc Gobé CPG Branding and Marketing Forum member Marc Gobé, President of Emotional Branding,