Spring is in the Air
“Best spring fragrance store window I have seen,
you want to plunge in that smell”
– Marc Gobé
CPG Branding and Marketing Forum member Marc Gobé, President of Emotional Branding, just posted this image to his Twitter feed (mgobe) and I felt compelled to share it. Not only does this package convey a luxurious, yet simple experiential message, but the in-store display reinforces the brand with rich and atmospheric visual cues. All I can say is WOW!