January 2014 12
What Future for Brand Design Companies?
Posted By : Rowland Heming
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The last 50 years has seen a rise in the realisation of the power of brand design, coming from what was before, just a part of the advertising process, today, brand design has become one

August 2013 14
Announcing the 2014 REBRAND 100® Global Awards!
Posted By : admin
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Enter by September 25, 2013! Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

September 2012 27
Want a Futureproof Brand?
Posted By : Marc Stoiber
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Start with Uncomfortable Questions. Last week, I delivered a talk on motivating consumers to action. My formula for success boiled down to two simple fundamentals. Understand yourself, and understand your customer.

August 2012 15
Is This the End of Branding as We Know It?
Posted By : Thomas Gilmore
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AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product

August 2012 09
Announcing the 2013 REBRAND 100 Global Awards!
Posted By : Thomas Gilmore
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Enter by September 26, 2012. Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. REBRAND™ is the leading global resource for

August 2012 06
Targeting Moms. Forgetting Dads.
Posted By : Jeannie Chan
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With the London Olympics underway, there has been much discussions about the commercials being aired during the Games.  At a recent #blogchat, one question that was heatedly debated was the female-oriented P&G commercials.  P&G had

July 2012 17
The Client and Agency Relationship
Posted By : Michael Giardina
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4 Things Each Can Do To Build It The Client and Agency relationship is typically an evolving, and at times, interesting dynamic in its mix of corporate political formality and genuine human interaction. At its

June 2012 28
Designing Sustainability That Sells
Posted By : Marc Stoiber
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Consumers are beginning to express their desire for more sustainable products. But by and large, green products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference, believes there’s still a

May 2012 18
New Book by Laura Ries
Posted By : Thomas Gilmore
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CPG Branding and Marketing Forum member Laura Ries has just written a new book attacking Positioning, the marketing classic that has sold more than 1.4 million copies. Learn more about Visual Hammer, by Laura at