April 2012 29
New Book by Founders of Gerstman+Meyers
Posted By : Thomas Gilmore
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CPG Branding and Marketing Forum members Herb Meyers and Richard Gerstman share their first-hand experiences of leading the design consultancy Gerstman+Meyers, describing professional successes and their personal fulfillment. Learn more about Business Ours: Starting Out and

April 2012 09
Gravity Free 2012
Posted By : Thomas Gilmore
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Design Conference in Chicago, May 1-2 Join two hundred top designers from companies such as Boeing, Chick-fil-A, Cirque du Soleil, Edmunds.com, facebook, IDEO, JP Morgan, PetSmart, Polaris, Raytheon, and

August 2011 12
Entry Discount for Forum Members
Posted By : Thomas Gilmore

Anaezi Modu, Founder and CEO of REBRAND™ has graciously offered to extend all members of the CPG Branding and Marketing Forum a $100 discount if they enter the 2012 REBRAND 100 Global Awards. Anaezi has been a

April 2011 13
Updating a Logo vs. Changing a Logo
Posted By : Jeannie Chan

It’s been a while since Starbucks announced the logo change.  We are now seeing that logo in action.  New commercials have rolled out with the new logo, and new cups are rolling through inventories. Despite the age of

April 2011 11
Dimensions of Compatibility
Posted By : Jeff Boron

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

April 2011 09
I Smell a Scent Trend
Posted By : Tracy Pepe

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the

March 2011 22
Chasing “Thriller”
Posted By : Jim Joseph
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Are You Just Hoping for a Repeat? I just recently finished teaching an intensive weekend marketing course at NYU—all about building the brand experience. Toward the end of the class I do a section on