April 2011
09
I Smell a Scent Trend
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What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the
March 2011
21
Product as Display
Sometimes, the best display vehicle is simply your own products displayed dramatically. It doesn’t take special shippers. It doesn’t take special packs. It doesn’t take anything
January 2011
18
How to Make a Package Design Store-Check
Any new design initiative must be preceded by some form of market investigation, because without an understanding of the context within which a package or brand must communicate, any such initiative would be undertaken with
December 2010
03
Banking—a new scented space, kind of…
Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I
November 2010
11
Home Improvement Faces Opportunity
Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is.
October 2010
08
The Perception of Scent
Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA.
August 2010
15
Shopper Marketing—The ‘Not So’ Silent Salesman
The Role of the Package In-Store What motivates shoppers to go to the supermarket? Well mostly it seems, it just to buy a small number of items on a day to day basis (62% of
June 2010
30
Ambercrombie & Fitch—A Case Study
Tracy’s Smell Diary Considering scent branding is relevantly new (more of the branding world is learning how this science works), I have decided the best way to educate my readers, is to discuss relevant case
May 2010
01
A Picture Worth One Thousand Words
Spring is in the Air “Best spring fragrance store window I have seen, you want to plunge in that smell” – Marc Gobé CPG Branding and Marketing Forum member Marc Gobé, President of Emotional Branding,
April 2010
06
Is Your Brand Eclectic or Just a Mess?
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in