For many years, I have looked forward to studying Fortune’s Most Admired Companies. It was credible, it was influential and it translated positively into building corporate reputation. But that was in simpler times when it
Innovative Scent Delivery System Years ago, the thought of a scented e-mail or a device connected to our home entertainment centers that allows us to enjoy specific aromas while watching theater or gaming was merely
Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight
Three New Trends in Tech Savvy Packaging We’ve all seen ’em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true
Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated
Did you know there are over 4,500 select members of the CPG Branding and Marketing Forum on Linkedin and that marketers from almost 1,075 cities in 55 countries around the globe have visited this site?
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in