Is This the End of Branding as We Know It?
AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco?
If the product becomes stripped of brand equity and visual recognition, is there a need to compensate a company for lost revenue and lower overall brand valuation? What about all that lost tax revenue? What about piracy concerns?
Certainly this will have implication in other countries and regions, but what about other product categories? Are candy bars and fast food next? Is consumer packaged goods branding and packaging a public health concern?
What do you think? Is this the end of branding as we know it?
Image courtesy of AdAge and Bloomberg