August 2012 15
Is This the End of Branding as We Know It?
Posted By : Thomas Gilmore
Comments Off on Is This the End of Branding as We Know It?

AdAge reports that Australia has ruled in favor of plain packaging requirement across all tobacco brands. Regardless of how you feel about the product, is uniform packaging the end of big tobacco? If the product

November 2010 11
Home Improvement Faces Opportunity
Posted By : Rochelle Fainstein

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is.

September 2010 19
The Path to Happiness
Posted By : Steve Friedman

As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.

June 2010 22
Reviving the Retail Giants
Posted By : Rochelle Fainstein

Here is the basic fact: Once you’ve stumbled into the sportswear forest at a Macy’s, Nordstrom, Bloomingdales or Lord & Taylor you could pretty much forget if you’re in the

June 2010 15
Value over Price
Posted By : Steve Friedman

As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value

March 2010 17
Can Walmart Save the World?
Posted By : Thomas Gilmore

Retailer Announces Further Sustainability Goals Regardless of how you feel about Walmart, there’s no denying the overwhelming economic power of one of the world’s largest public corporations. The retailer from Bentonville’s relentless

February 2010 15
When life gives you lemons…
Posted By : Thomas Gilmore

It’s Not A Pink Slip, It’s a Blank Page The CPG Branding and Marketing Forum is not a job board. The forum typically doesn’t have pieces of career advice or listings of job hunting techniques. There

December 2009 29
Is GM squandering Saab?
Posted By : Thomas Gilmore

A Brand Driven into the Ground While not a consumer packaged good, the historic automaker certainly represents a easily recognized, innovative Swedish automotive nameplate. With a future in question and dealer assets at risk, what