December 2009 17
Will Iconic Brands Survive?
Posted By : Thomas Gilmore

Is Thrift the New Status? A recent BrandWeek story documents the erosion of iconic brands to less-expensive private label offerings, but will this trend continue after an economic recovery? Sales figures don’t lie, but it

December 2009 04
P&G’s BAL Management in Action
Posted By : Thomas Gilmore

Publicis Groupe’s Starcom Mediavest Group loses communication planning duties to Aegis Group’s Carat in major shift of Gillette’s North American communication planning. Omnicom Group’s BBDO Worldwide is the Brand Agency Leader (BAL) for Procter & Gamble’s male grooming

November 2009 06
Unilever Interview
Posted By : Thomas Gilmore

McKinsey Quarterly interview of Paul Polman, CEO of Unilever McKinsey has made available a series of videos featuring Paul Polman, CEO of Unilever. The interview focuses on a variety of topics including the economy, social

December 2008 01
AdAge: Unilever Sees Green
Posted By : Thomas Gilmore

Somewhere over the rainbow lies $5 billion in savings for the package-goods industry. Using a color-harmonization program called Project Rainbow, Unilever is reducing the more than 100 hues it uses on its spreads and

February 2008 03
Outsourcing and Offshoring
Posted By : Thomas Gilmore

How Manufacturing Trends Are Influencing the Design Industry Along with the reduction of global trade barriers and increased low-cost delivery methods, Internet technology has matured into a valued global resource for the business of design. Opportunities

September 2007 03
What is Sustainability?
Posted By : Thomas Gilmore

Packaging and the Triple Bottom Line Recently there has been great emphasis on the issue of sustainability. Every newspaper, magazine and television network has produced stories on sustainability and the