P&G’s BAL Management in Action
Publicis Groupe’s Starcom Mediavest Group loses communication planning duties to Aegis Group’s Carat in major shift of Gillette’s North American communication planning. Omnicom Group’s BBDO Worldwide is the Brand Agency Leader (BAL) for Procter & Gamble’s male grooming business.
For further details see Jack Neff’s article (12/03/09) in AdAge, linked below.
Carat Gets Gillette’s North American Communications Planning