April 2011 09
I Smell a Scent Trend
Posted By : Tracy Pepe

What is a trend? For me, it is when the street meets the runway. In the world of scents, this is when a fragrance is found on the shelves of every day consumers at the

November 2010 04
Outdoor TEXAS Grill
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each

October 2010 08
The Perception of Scent
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA.

August 2010 02
The Scent of Shopper Insights
Posted By : Tracy Pepe

Tracy’s Smell Diary Recently I had the unique opportunity to transform the Shopper Insights conference space that was held 

from July 11th to the 14th, in Chicago, into a sensory experience. USA brands (mainly) calibrated

July 2010 09
What is Your Burning Question?
Posted By : Thomas Gilmore

Forum member Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, just got back from the Cannes Lions Ad Festival where he co-hosted a seminar with, Jim Stengel, former Global Marketing Officer of P&G.  In their

June 2010 02
Landor’s Essentials of Branding
Posted By : Thomas Gilmore

Good Branding Insight from Landor While marketing may sometimes take a bad rap for manipulation, there is something very exciting about the brand experience, as well as our overall consumer culture. Much like guest at

January 2010 14
How Far Can A Brand Stretch?
Posted By : Thomas Gilmore

Ritz Opens Fun with Glitz and Sub Brands OK, I get it. Ritz is the King of Crackers (it’s alright, folks. I don’t have a cracker obsession, but my kids might). The flaky, buttery cracker’s—first

January 2010 09
Farewell to a Canadian Branding Icon
Posted By : Rhonda Page

Don Watt, 1936 – 2009 Don passed away suddenly and unexpectedly on Wednesday December 23, 2009 at age 73. He was a true leader in our industry throughout North America and made his mark on

December 2009 04
P&G’s BAL Management in Action
Posted By : Thomas Gilmore

Publicis Groupe’s Starcom Mediavest Group loses communication planning duties to Aegis Group’s Carat in major shift of Gillette’s North American communication planning. Omnicom Group’s BBDO Worldwide is the Brand Agency Leader (BAL) for Procter & Gamble’s male grooming