An Avenue for Sharing Ideas
Hallmark is clearly a brand that “gets it” — it knows how to be a brand. Fulfilling the needs of its consumers, emotionally as well as functionally, and I would add that its the
Another Day, Another App … Certainly Seems Like That, Right? Everyday there are more apps to choose from for the iPhone, iPad, Android, etc. In fact not a day goes by where we are not
Some Food for Thought So, the branding and marketing community spends a great deal of time creating processes, and procedures. We evolve research methodologies and innovation philosophies and practices, but what about the real world?
Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each
The Thin Line between Being Loved and Being Loathed The ascent to brand success is an interesting ride. The upward path to growth is usually accompanied by a charismatic leader, superbly different product, strong financial
As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.
Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight
Beloit College Releases Annual Mindset List Every year Beloit College compiles—what was initially—a listing of an “intelligent but unprepared adolescent consciousness”. The annual listing has become a most anticipated cultural resource
The Role of the Package In-Store What motivates shoppers to go to the supermarket? Well mostly it seems, it just to buy a small number of items on a day to day basis (62% of
Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the