December 2010 22
Hallmark—A Brand that Gets It
Posted By : Jim Joseph

Hallmark is clearly a brand that “gets it” — it knows how to be a brand. Fulfilling the needs of its consumers, emotionally as well as functionally, and I would add that its the

November 2010 18
Enough Seriousness, What’s in Your Cabinet?
Posted By : Thomas Gilmore

Some Food for Thought So, the branding and marketing community spends a great deal of time creating processes, and procedures. We evolve research methodologies and innovation philosophies and practices, but what about the real world?

November 2010 04
Outdoor TEXAS Grill
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each

September 2010 20
The Brand-Trap
Posted By : Simon Williams

The Thin Line between Being Loved and Being Loathed The ascent to brand success is an interesting ride. The upward path to growth is usually accompanied by a charismatic leader, superbly different product, strong financial

September 2010 19
The Path to Happiness
Posted By : Steve Friedman

As the economy sputters along and the unemployment rate refuses to bend there is a lot of talk these days about the collective psyche of Americans these days and what makes people happy.

September 2010 03
The Perfect Scented Space
Posted By : Tracy Pepe

Tracy’s Scented Spaces Series While on holidays with my husband I found myself inhaling the familiar aromas of one of the most perfect scented spaces—the beach. If I was to capture this famous aromatic delight

August 2010 17
How Well Do You Know the College Market?
Posted By : Thomas Gilmore

Beloit College Releases Annual Mindset List Every year Beloit College compiles—what was initially—a listing of an “intelligent but unprepared adolescent consciousness”. The annual listing has become a most anticipated cultural resource

August 2010 09
Family Movie Night Makes a Comeback
Posted By : Thomas Gilmore

Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the