Beloit College Releases Annual Mindset List
Every year Beloit College compiles—what was initially—a listing of an “intelligent but unprepared adolescent consciousness”. The annual listing has become a most anticipated cultural resource within academic communities, but also has significant meaning to marketers. How well do you know the today’s college freshmen? Remember, this is a generation that has grown up with the cell phone and has never needed to write in cursive—let alone use email. And the class of 2014 doesn’t remember a day when adhesive strips weren’t available in a variety of skin tones.