An Avenue for Sharing Ideas
OSU Fisher College of Business “What If” Summit I recently received an invitation from fellow CPG Branding and Marketing Forum member, Michael Bills, to travel to the heart of Buckeye Country and learn about business
Spring is in the Air “Best spring fragrance store window I have seen, you want to plunge in that smell” – Marc Gobé CPG Branding and Marketing Forum member Marc Gobé, President of Emotional Branding,
When you come to think about it, colour is one of the most effective tools that package designers and marketers have at their disposal, and yet it is probably one of the most overlooked.
One Industrial Design Student’s Vision of the Future File this one under the heading of “I wish I had thought of this.” Industrial design student Andrew Kim, of College for Creative Studies, has created an innovative
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in
Resource Showcases Examples of Brand Transformation REBRAND™ is the first, and only expert-led, global resource focused on brand transformations, with best case examples from around the globe. Its leading program, the REBRAND 100® Global Awards,
Famed Bicycle Brand Deals a Full House I like card games. Poker, euchre and Uno are all favorites of mine. Poker is with the guys, euchre tends to be with couples and Uno is fun
Marc Gobé Updates Emotional Branding CPG Branding and Marketing Forum Member and industry hero of mine, Marc Gobé has recently updated his bestselling book, Emotional Branding. The revised edition includes the innovative branding and design pioneer’s winning
Have you noticed how our shopping habits are changing? : Consumers today are choosing to trade up towards the purchase of quality and luxury products, but at the same time these same consumers, are also
Stereotyped Packaging Designed to Encourage Balanced Diet Created to encourage a change in eating habits, Stereotype (by Chinese designer Daizi Zheng) is a series of foods packaged in familiar, yet thought-provoking and disruptive forms. Carrot sticks