CPG Branding and Marketing Forum is proud to announce a media partnership with IIR’s Destination Design Management conference in San Francisco this February.
It is often said that in a time of crisis that private labels increase their share of the market, and whilst this is indeed true, in fact, as we look back over the last 40
As all the forward-thinking players of the CPG market ramp up their efforts in reducing carbon footprint through packaging innovation, creating packaging that is fully recyclable, lighter and more locally distributed, the wine category in
Tell Your Brand’s Stories Isn’t it funny how many marketers flock to use the terms ‘antioxidant,’ ‘fat free’, and other, similar ubiquitous terms? Or how so many companies rush to enlist in the latest ‘green’
Three New Trends in Tech Savvy Packaging We’ve all seen ’em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true
Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the
Is Technology an Important Cultural Beacon? These days, traveling, especially business traveling, has become a sort of anthropological adventure and I am not just talking about the charm of air travel. I include all forms
K-C’s Christine Mau is a Woman to Watch! Be sure to read about Kimberly-Clark Brand Design Director Christine Mau and other women to watch in this week’s issue of Advertising Age. Among many other accomplishments,
Knowing. Making. Doing. CPG Branding and Marketing Forum member Marty Neumeier, Director of Transformation at Liquid Agency in San Francisco, just announced the latest in his in his “Steal This Idea” series. “If you want
Each day I begin my morning by evaluating the scent world through interesting articles, research, new books, marketing campaigns. Even new fine fragrance launches. I look for inspiration, hope. Each morning I also evaluate the