An Avenue for Sharing Ideas
The Original Pale Ale Artists and writers often hear that they should create from their own experience—pull from what they know. If that holds true for branding professionals, then the criteria for this forum’s “time-tested”
Can there be any further innovation in the snack food aisle? Pepsico is betting on it. With scientists devoted to evolving the snack and beverage company’s offerings, Pepsi has announced plans to open a long
An Avenue for Sharing Ideas After many requests, I am proud to announce the launch of the Consumer Packaged Goods Branding and Marketing Forum website! Started as a Linkedin group with just a few members in
Unique retail environment leveraged by Baltimore-based Under Armour to engage consumers and build awareness of Vancouver 2010 Winter Olympics. Under Armour Opens NYC Pop-Up Store.
Nabisco Wheat Thins Redesign As I walked down the cracker aisle of my local supermarket the other day, I was surprised to see that Kraft has once again changed their Nabisco Wheat Thins brand and
Private Label Infant Formula In a big win against Mead Johnson, PBM Products claimed that the national brand falsely represented the quality of PBM’s private label infant formula products, just as many private label brands are
Take a look at this recent perspective from McKinsey’s Retail Practice. How the recession has changed US consumer behavior
Publicis Groupe’s Starcom Mediavest Group loses communication planning duties to Aegis Group’s Carat in major shift of Gillette’s North American communication planning. Omnicom Group’s BBDO Worldwide is the Brand Agency Leader (BAL) for Procter & Gamble’s male grooming
Wonderful insight on the state of consumer branding from Michael Coleman, Managing Director of Anthem Worldwide DMI News & Views – Viewpoints – Simple Truths.
AIGA Cincinnati 2nd Annual Green Salon Planning has begun on the AIGA Cincinnati 2nd Annual Green Salon. We are actively recruiting individuals to become panelists for this year’s event. If you are interested, please submit