An Avenue for Sharing Ideas
Ritz Opens Fun with Glitz and Sub Brands OK, I get it. Ritz is the King of Crackers (it’s alright, folks. I don’t have a cracker obsession, but my kids might). The flaky, buttery cracker’s—first
A Forum Update As we head into 2010, I trust that you will find the CPG Branding and Marketing Forum on Linkedin useful with your work. I am proud to continue to help you leverage
Procter & Gamble Bets on Clean It’s hard to live in Cincinnati without following Tide laundry detergent—at least for a branding and design professional. Initially introduced in the 1940’s “America’s Washday Favorite” has become an
The Goddess of Victory Just Does It OK, Nike is beyond time-tested. Bigger than a mere institution, the swoosh is perhaps one of the most iconic brands ever. More motivating than Coca-Cola, the running
The Pop Art that Eats Like a Meal? OK, I know Campbell’s Soup is iconic. Andy Warhol made sure of that, but this lowly commodity, this pantry staple is an incredible platform for a message with
A Brand Driven into the Ground While not a consumer packaged good, the historic automaker certainly represents a easily recognized, innovative Swedish automotive nameplate. With a future in question and dealer assets at risk, what
Happy Holidays from CPG Branding and Marketing Forum As 2009 draws to a close, I would like to wish all members of the CPG Branding and Marketing Forum blessings during this holiday season. While the
Want Some Thrills With That Rich and Thick Heritage? Another brand close to this editor’s heart is the flagship product of a company originally known for “57 varieties”. Founded in 1869, the H.J. Heinz Company
Is Thrift the New Status? A recent BrandWeek story documents the erosion of iconic brands to less-expensive private label offerings, but will this trend continue after an economic recovery? Sales figures don’t lie, but it
Swiss Army Brand Fine writing instruments, watches, flashlights, apparel and luggage are just a few of the ways that Victorinox has leveraged Swiss Army into a widely successful line of branded and licensed products around