Swiss Army Brand
Fine writing instruments, watches, flashlights, apparel and luggage are just a few of the ways that Victorinox has leveraged Swiss Army into a widely successful line of branded and licensed products around the world. More than a series of gadgets, tools and devices
with special purposes, the over one-hundred year-old brand represents precision quality and upmost utility—a methaphor for problem solving. Without this trusted tool—and duct tape—would MacGyver had been so successful?