An Avenue for Sharing Ideas
Hello! Well, seems there’s a blanket of snow across half the US, but it’s not stopping new activity with the CPG Branding and Marketing Forum. The group forum on Linkedin has a number of new discussions,
Stereotyped Packaging Designed to Encourage Balanced Diet Created to encourage a change in eating habits, Stereotype (by Chinese designer Daizi Zheng) is a series of foods packaged in familiar, yet thought-provoking and disruptive forms. Carrot sticks
Hello! Just a quick update to let you know what’s new over the past week with the CPG Branding and Marketing Forum. The group forum on Linkedin has a number of new discussions, including thoughts from
Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I responded immediately. I’ve been a Tabasco enthusiast for as long as I can remember. While
Nothing Stops Leaks Better. You may or may not have kids of your own. You may have never changed a diaper. I know I never did before I had kids (thankfully they’re older now). Regardless of
Energizer Sales and Support Are Up According to Jack Neff’s recent Advertising Age article, Zhu Zhu Pets may have helped the battery category through the holidays, but it may not be the only thing powering
Sweet Deal Solidifies Global Offering, Creating $50 billion company Talk about the competitive advantage of scale, Kraft may have sold DiGiorno and Tombstone to help finance the deal, but will command 15% of the world’s market
Can a Package Leverage Promotional Excitement? I don’t drink Coors Light, but I’ve seen the commercials on TV. The coaching press conference spots are memorable, the silver train is
Pepsico Throws Back with Real Sugar Pepsi and Mountain Dew I’m a little confused. Isn’t Pepsi the choice of a new generation—the opposite of Coke’s “Real Thing”? Although the cola was first introduced in the 1890’s,