- February
Posted By : Thomas Gilmore
Weekly Update


Just a quick update to let you know what’s new over the past week with the CPG Branding and Marketing Forum. The group forum on Linkedin has a number of new discussions, including thoughts from forum members, Todd Ostendorf, Leonora Polonsky, Mark Prus, Amanda Chasteen, and Chuck Palmer to name a few.

The website has seen numerous updates made over the past week, including another new contributor. Be sure to watch for postings from Simon Williams, who will be joining Rhonda Page, Rochelle Fainstein, Jeff Boron, Adam Schorr, Rowland Heming and Tom Huetz as regular contributors to the website.

This week:

  • Rhonda Page reviews The Design of Business—a New Book by Roger Martin
  • Simon Williams discusses Brands that Punch Above Their Weight
  • Tom Huetz asks when a marketer should engage an agency, and when to settle for intuition.
  • All this and more, including observations on the Tabasco brand!

Bookmark the site today!


In addition to these writers, the forum is actively recruiting new contributors. If you would like to be considered as a contributor to the site, please send an email to editor@cpgbranding.com. Be sure to include your name, company’s name and contact information with your email, as well as a description of how you would like to contribute to our community.

I hope you will join us!

Best regards,
– Tom

Thomas H. Gilmore
Founder and Manager
CPG Branding and Marketing Forum


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