CPG Branding to Partner with IIR

CPG Branding and Marketing Forum is proud to announce a media partnership with IIR’s Destination Design Management conference in San Francisco this February.

This year at Destination Design Management, the event will focus on “the intersection of design and business” and what creative leaders must do to demonstrate the value of design proving that design means business and has measurable impact on brands, categories and across business units. Best-in-breed design mavericks from Fortune 500 companies will unveil real stories of moving design upstream.

Good design or concept is only half the battle, this event dives deep on the essential leadership techniques to sell design to non-creatives, foster strategic collaborative design teams and educate the organization on the power of a design-thinking culture.

Learn how members of CPG Branding and Marketing Forum can register with a group discount at the Event Page of this forum.