Design Requires Great Leadership

This year at Destination Design Management, we focus on “the intersection of design and business” and what creative leaders must do to demonstrate the value of design proving that design means business and has measurable impact on brands, categories and across business units. Best-in-breed design leaders will share real world case studies where they succeed in doing more, more effectively, faster and with fewer resources than ever before.

Click here to view the agenda and save 20% off the standard registration rate

Good design or concept is only half the battle, this event dives deep on the essential leadership techniques to sell design to non-creatives, foster strategic collaborative design teams and educate the organization on the power of a design-thinking culture.

More than a conference, this is a stimulating think tank where “best in breed” design leaders come together to share real world leadership strategies for driving design as a key differentiator.

Speaker Faculty Includes:

This leadership forum will bring together the highest caliber of corporate practitioners, design firms and design gurus including:

  • Patrick Baird, Creative – APPLE
  • Tim Murray, Creative Director – TARGET
  • Mauro Porcini, Head of Global Strategic Design – 3M
  • Josh Handy, Vice President, Industrial Design – METHOD
  • Tommy Lynn, Creative Director, Global Creative – DELL
  • Tim Cox, Director of Creative Services – PUBLIX
  • Andrew Pek, Author of STIMULATED

An experience packed with sessions, discussions and exercises focusing on what matters most to you today, including:

Speakers from:

  • OfficeMax
  • Pitney Bowes
  • Hewlett Packard
  • Microsoft
  • Facebook
  • Publix
  • PayPal
  • BIC USA
  • Hasbro
  • Bosch Tools
  • GE Healthcare
  • Method
  • Global Spirits & Wine
  • Dell
  • Heinz
  • 3M
  • Anheuser Busch InBev
  • and others…

Topics:

  • Design Thinking
  • Leadership
  • Connecting the Value to the Business
  • Igniting a Design Thinking Culture
  • Integrative Thinking
  • Branding Your Team
  • Articulating Design to Drive Innovation
  • Inspiring Your Team Beyond Discipline
  • Design ROI
  • Redesigning the Client/
    Consultant Relationship
  • and others…

For more information and a detailed agenda click here

20% Off for the CPG Branding and Marketing Forum Community

CPG Branding and Marketing Forum members receive 20% off. Use priority code DDM11CPG at www.iirusa.com/design to register and save now!