A Picture Worth One Thousand Words

Owly Images

Spring is in the Air

“Best spring fragrance store window I have seen,
you want to plunge in that smell”
- Marc Gobé

CPG Branding and Marketing Forum member Marc Gobé, President of Emotional Branding, just posted this image to his Twitter feed (mgobe) and I felt compelled to share it. Not only does this package convey a luxurious, yet simple experiential message, but the in-store display reinforces the brand with rich and atmospheric visual cues. All I can say is WOW!

L’OCCITANE en Provence

Emotional Branding

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