Have Brands and Retailers Hit a Tipping Point?
Walmart Brings Back Delisted Brands
As reported by Jack Neff this week in AdAge, “the world’s-biggest retailer had embarked on an ambitious program to winnow brand assortment in an effort to reduce inventory, improve margins and, it said, offer the consumer a better shopping experience.” But consumers voted with the wallets, as Walmart’s sales fell and the retailer lost share. As the Bentonville retailer brings back the previous brand assortment in an effort to ensure shopper loyalty, have we seen the extent of the power of private label? If consumers switch stores over branded garbage bags, will other retailers sit up and take notice?
What do you think?