November 2010 11
Home Improvement Faces Opportunity
Posted By : Rochelle Fainstein

Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is.

June 2010 15
Value over Price
Posted By : Steve Friedman

As the economy recovers, value means appealing to consumers’ lifestyles, not just their pocketbooks Undoubtedly, the economic challenges of recent times have changed the face of American consumerism. Shoppers are rethinking their concept of value

June 2010 10
The Private Label Challenge
Posted By : Steve Friedman

Going Beyond the Health Headline At the OTC National Conference in Philadelphia last month Brian Levy spoke about the evolution of health & wellness marketing. Private label brands were the hot topic of conversation at

December 2009 17
Will Iconic Brands Survive?
Posted By : Thomas Gilmore

Is Thrift the New Status? A recent BrandWeek story documents the erosion of iconic brands to less-expensive private label offerings, but will this trend continue after an economic recovery? Sales figures don’t lie, but it

December 2009 07
Private Label Seen Clearly
Posted By : Thomas Gilmore

Private Label Infant Formula In a big win against Mead Johnson, PBM Products claimed that the national brand falsely represented the quality of PBM’s private label infant formula products, just as many private label brands are