Reflections on Romance
With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in love. In this case, I have fallen in love with Honda.
I arrived at my Honda service centre at 9:40 this morning and was greeted by a gentleman who wrote down my plate number, time of arrival, mileage, asked for my keys and escorted me inside. Once inside a friendly woman checked off my name on her list and showed me to the service counter where they confirmed my contact number.
I signed the service agreement and was given a voucher which I took to another counter where I showed my drivers license and was given the key to a courtesy car. I left the centre at 9:50 am. This entire procedure took 10 minutes including the pick up of a rental car!
I love my Honda. Its the best car I’ve ever had. I love dealing with Honda and everything about Honda. My next car will be a Honda. I don’t know about you, but when I fall in love, I’m not open to dating anyone else!
I know that cars are different from CPG’s but how are you going the extra mile to create a great experience for your consumer? How are you building brand loyalty? I believe it’s possible for CPG’s to create great brand experiences but it will just take a bit of thinking out of the box!