Branding On Facebook [Video]
Any brand can increase its Facebook fans with free products and special offers, but what’s to prevent new fans from unsubscribing right after they cash in on the promotion?
“Engagement” is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation consumers are having about them.
Bulbstorm CEO Bart Steiner, a P&G alum and former marketing consultant to General Mills, Quaker, Dannon and others, recently addressed this issue and offered solutions for sustainable brand engagement during his presentation at the 2010 Grocery Manufacturers Association (GMA) conference. Check out the video to learn more.