An Avenue for Sharing Ideas
Want Some Thrills With That Rich and Thick Heritage? Another brand close to this editor’s heart is the flagship product of a company originally known for “57 varieties”. Founded in 1869, the H.J. Heinz Company
Swiss Army Brand Fine writing instruments, watches, flashlights, apparel and luggage are just a few of the ways that Victorinox has leveraged Swiss Army into a widely successful line of branded and licensed products around
The Original Pale Ale Artists and writers often hear that they should create from their own experience—pull from what they know. If that holds true for branding professionals, then the criteria for this forum’s “time-tested”
More often buying decisions are being made at the point of purchase and shoppers are being forced to sift through a lot of visual noise and confusion.
Nabisco Wheat Thins Redesign As I walked down the cracker aisle of my local supermarket the other day, I was surprised to see that Kraft has once again changed their Nabisco Wheat Thins brand and
Wonderful insight on the state of consumer branding from Michael Coleman, Managing Director of Anthem Worldwide DMI News & Views – Viewpoints – Simple Truths.
AIGA Cincinnati 2nd Annual Green Salon Planning has begun on the AIGA Cincinnati 2nd Annual Green Salon. We are actively recruiting individuals to become panelists for this year’s event. If you are interested, please submit
Thomas Gilmore recently gave the opening lecture at the AIGA Toledo student portfolio review. Held at Madhouse Creative in Toledo, Ohio, the annual event included students from four universities in the region. Over 100 students
Thomas Gilmore recently lectured at the campus of Bowling Green State University (BGSU) on topics of branding and packaging, as well as careers in graphic design. The Friday night lecture drew a crowd of well
AIGA Cincinnati’s first Green Salon provided an exciting opportunity for Cincinnati-area designers to share ideas, learn and discuss trends in design through the innovation of sustainable practices. Moderated by Marc Alt of the Center for