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Resource Showcases Examples of Brand Transformation REBRAND™ is the first, and only expert-led, global resource focused on brand transformations, with best case examples from around the globe. Its leading program, the REBRAND 100® Global Awards,
Famed Bicycle Brand Deals a Full House I like card games. Poker, euchre and Uno are all favorites of mine. Poker is with the guys, euchre tends to be with couples and Uno is fun
Branding Lessons from the Olympic Games Behind every Olympian is a story of sweat, blood and tears. Behind every brand is a history of late nights and skipped meals. There are as many failed brands
Marc Gobé Updates Emotional Branding CPG Branding and Marketing Forum Member and industry hero of mine, Marc Gobé has recently updated his bestselling book, Emotional Branding. The revised edition includes the innovative branding and design pioneer’s winning
Reflections on Romance With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in
Have you noticed how our shopping habits are changing? : Consumers today are choosing to trade up towards the purchase of quality and luxury products, but at the same time these same consumers, are also
Stereotyped Packaging Designed to Encourage Balanced Diet Created to encourage a change in eating habits, Stereotype (by Chinese designer Daizi Zheng) is a series of foods packaged in familiar, yet thought-provoking and disruptive forms. Carrot sticks
Engage the Market, not Just a Hypothesis It is Marketing 101 gospel that you must have a customer target to position a brand or its offerings. Target is one of the four pillars of classical
Tabasco Heats Things Up with Social Media Facebook asked me to become a fan of Tabasco the other day. Of course, I responded immediately. I’ve been a Tabasco enthusiast for as long as I can remember. While
Be creative. Or, just ask! Often, we are creating designs for brands where there is no budget for consumer testing. That leaves us at the mercy of our own intuition and experience to determine whether