An Avenue for Sharing Ideas
Going Beyond the Health Headline At the OTC National Conference in Philadelphia last month Brian Levy spoke about the evolution of health & wellness marketing. Private label brands were the hot topic of conversation at
K-C’s Christine Mau is a Woman to Watch! Be sure to read about Kimberly-Clark Brand Design Director Christine Mau and other women to watch in this week’s issue of Advertising Age. Among many other accomplishments,
Knowing. Making. Doing. CPG Branding and Marketing Forum member Marty Neumeier, Director of Transformation at Liquid Agency in San Francisco, just announced the latest in his in his “Steal This Idea” series. “If you want
Good Branding Insight from Landor While marketing may sometimes take a bad rap for manipulation, there is something very exciting about the brand experience, as well as our overall consumer culture. Much like guest at
A Discussion About Personalization and Community At a recent Mediabistro conference, innovative women across diverse industries came together to discuss the state of media today and where it’s headed. From speaker to speaker, two key
Can a Brand Make You Feel Better? There are tens of millions of websites. When you look for how to keep yourself and your family healthy, there are tens of thousands of health web sites
Each day I begin my morning by evaluating the scent world through interesting articles, research, new books, marketing campaigns. Even new fine fragrance launches. I look for inspiration, hope. Each morning I also evaluate the
It is a Fundamental and Immutable Law of Marketing: Begin with a Deep Understanding of Your Customer. For years, this concept has been preached as a key ingredient to marketing success and an important means
OSU Fisher College of Business “What If” Summit I recently received an invitation from fellow CPG Branding and Marketing Forum member, Michael Bills, to travel to the heart of Buckeye Country and learn about business
Spring is in the Air “Best spring fragrance store window I have seen, you want to plunge in that smell” – Marc Gobé CPG Branding and Marketing Forum member Marc Gobé, President of Emotional Branding,