An Avenue for Sharing Ideas
It's no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all
Another Day, Another App … Certainly Seems Like That, Right? Everyday there are more apps to choose from for the iPhone, iPad, Android, etc. In fact not a day goes by where we are not
Today I experienced one of the worst scented spaces I’ve encountered to date. I was standing in line at my local bank, prepared to discuss some issues with the teller and out of nowhere I
It is very easy to assume that innovation and creativity in today’s world is the exclusive domain of the new age industries and brands. We are constantly in awe of the speed with
Some Food for Thought So, the branding and marketing community spends a great deal of time creating processes, and procedures. We evolve research methodologies and innovation philosophies and practices, but what about the real world?
Brands Can Bust Through with Forward Facing Trends Let’s start with the good news. As a result of the economic downturn, we’re now working with consumers who are ready to work—on their homes that is.
Just a quick little post on a new product that I think is so simple, yet so innovative. If you have a dog or a cat, you’ll love this product. If you’re a marketer, you’ll
Tracy’s Scented Spaces Series Most of us are familiar with outdoor aromas—rich dimensions of charcoal, burning sugar, pungent BBQ sauce, roasting chicken, ribs—heavenly. For me, this is family time. A space where we enjoy each
CPG Branding and Marketing Forum is proud to announce a media partnership with IIR’s Destination Design Management conference in San Francisco this February.
It is often said that in a time of crisis that private labels increase their share of the market, and whilst this is indeed true, in fact, as we look back over the last 40