An Avenue for Sharing Ideas
The Marketing of Finding Yourself Everyone loves a good summer “feel good” movie, and everyone loves a come back. Brace yourselves for a big one on both accounts. Coming this month, the new movie with
Is Technology an Important Cultural Beacon? These days, traveling, especially business traveling, has become a sort of anthropological adventure and I am not just talking about the charm of air travel. I include all forms
Forum member Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, just got back from the Cannes Lions Ad Festival where he co-hosted a seminar with, Jim Stengel, former Global Marketing Officer of P&G. In their
K-C’s Christine Mau is a Woman to Watch! Be sure to read about Kimberly-Clark Brand Design Director Christine Mau and other women to watch in this week’s issue of Advertising Age. Among many other accomplishments,
Can a Brand Make You Feel Better? There are tens of millions of websites. When you look for how to keep yourself and your family healthy, there are tens of thousands of health web sites
It is a Fundamental and Immutable Law of Marketing: Begin with a Deep Understanding of Your Customer. For years, this concept has been preached as a key ingredient to marketing success and an important means
Recently, I noticed a new something. Perhaps it’s nothing, or perhaps it’s the beginning of a new fad in the world of advertising. Two major brands have been using self-deprecating humor, by abandoning their past.
Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in
I have to believe that the current Toyota brand trauma has resulted in many nervous boardroom discussions in other corporations around the world. I mean, how did one of the most sought-after and respected brands
Domino’s Sees Profits Grow from New Recipe By now we’ve all seen all the commercials and maybe even tried the new pizza recipe. Frank comments from focus groups prompted Ann Arbor based Domino’s Pizza to