December 2010 24
How To Drive Sustainable Brand Engagement…
Posted By : Matt Simpson

"Engagement" is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation

December 2010 21
Why More Brands Are Joining Facebook…
Posted By : Matt Simpson

It's no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all

August 2010 20
Mobilize Your Packaging
Posted By : Lisa Baer

Three New Trends in Tech Savvy Packaging We’ve all seen ’em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true

April 2010 06
Is Your Brand Eclectic or Just a Mess?
Posted By : Thomas Gilmore

Are You Communicating Clearly? According to Merriam-Webster, eclectic may be defined as, “composed of elements drawn from various sources.” Better Homes and Gardens describe eclectic as, “the perfect blend of new and old elements in

February 2010 17
What Can We Learn from Vancouver?
Posted By : Jeannie Chan

Branding Lessons from the Olympic Games Behind every Olympian is a story of sweat, blood and tears. Behind every brand is a history of late nights and skipped meals. There are as many failed brands

February 2010 09
I’m In Love
Posted By : Rhonda Page

Reflections on Romance With Valentine’s day coming up I thought I would publicly declare that I’m in love! Its a rare occasion to have such a great experience with a brand that you fall in

January 2010 18
Is Pepsi the Newest Real Thing?
Posted By : Thomas Gilmore

Pepsico Throws Back with Real Sugar Pepsi and Mountain Dew I’m a little confused. Isn’t Pepsi the choice of a new generation—the opposite of Coke’s “Real Thing”? Although the cola was first introduced in the 1890’s,

January 2010 14
How Far Can A Brand Stretch?
Posted By : Thomas Gilmore

Ritz Opens Fun with Glitz and Sub Brands OK, I get it. Ritz is the King of Crackers (it’s alright, folks. I don’t have a cracker obsession, but my kids might). The flaky, buttery cracker’s—first