January 2010 10
Clean Clothes Never Go Out of Style
Posted By : Thomas Gilmore
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Procter & Gamble Bets on Clean It’s hard to live in Cincinnati without following Tide laundry detergent—at least for a branding and design professional. Initially introduced in the 1940’s “America’s Washday Favorite” has become an

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December 2009 16
Victorinox, Time-Tested #2
Posted By : Thomas Gilmore
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Swiss Army Brand Fine writing instruments, watches, flashlights, apparel and luggage are just a few of the ways that Victorinox has leveraged Swiss Army into a widely successful line of branded and licensed products around

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