Private Label Seen Clearly
Private Label Infant Formula
In a big win against Mead Johnson, PBM Products claimed that the national brand falsely represented the quality of PBM’s private label infant formula products, just as many private label brands are seeing a increase in popularity with consumers. Mead Johnson represented store brands as less nutritious than national brand products. The suit focused on a direct mail piece featuring a comparison of two duck pictures—one blurry—suggesting that the private label brand would lead to poor eyesight.
Read more in Alex Palmer’s BrandWeek article.