What is Your Burning Question?
Forum member Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide, just got back from the Cannes Lions Ad Festival where he co-hosted a seminar with, Jim Stengel, former Global Marketing Officer of P&G. In their seminar, Bob and Jim addressed today’s marketing and advertising disruption by asking a Burning Question aimed to help organizations plot a new path. The panel brought together interviews with Chief Marketing Officers from PepsiCo, Luxottica, Kraft Foods, AT&T, IBM, Procter & Gamble, Samsung, and Levi’s. Visit www.burningquestion.com to view the full seminar.