Archive for the ‘Social Marketing’ Category

Facebook Can’t Do Magic

With the Facebook IPO, there has been a lot of discussion on the value of Facebook. Grounded in that discussion, there has also been a lot of chatter about Facebook’s revenue stream, generated through advertising. With that discussion, many marketers have weighted in.

Dimensions of Compatibility

How does a brand make the transition from merely being well thought of to becoming beloved by its customers? Is it just about creating a great product or service, or does it

How To Drive Sustainable Brand Engagement…

“Engagement” is the magic word when it comes to fan retention, something many brands struggle with because they lack interesting and appropriate content, consumer trust, or the wherewithal to listen and respond to the conversation consumers are having about them.

Why More Brands Are Joining Facebook…

It’s no secret: if you want to connect with consumers, especially that valuable 18-34 demographic, you had better be online. While many of us are still in the habit of considering Google the be-all end-all of online companies, the reality is that Facebook stole Google’s crown in 2010, both in terms of visits as well as engagement (the average Facebook user spends 7 hours a month on the site!).

Facebook Leads Way for Online Coupons

4 Reasons to Distribute CPG Coupons on Facebook Fan Pages Coupons are nothing new to CPG marketers. However, coupon distribution is increasingly moving online with Facebook leading the way. Here are four reasons CPG marketers are

The Perception of Scent

Tracy’s Scented Spaces Series This is a direct follow up to my scented diary series post on June 30th. Recently a group of teens started a protest against Abercrombie and Fitch in San Francisco, CA. Image courtesy of Teens Turning Green. The focus of the protest—the

Mobilize Your Packaging

Three New Trends in Tech Savvy Packaging We’ve all seen ‘em. Those attention-getting, conversation-starting trends. As an avid trend spotter, I’ve learned that simply citing trends does not equal the long view necessary for true brand stewardship. After all, trends have short-term memories whereas

Family Movie Night Makes a Comeback

Walmart and P&G Present the Jensen Project A funny thing happened on the way to 1,000 cable and satellite stations—it became harder to find quality family entertainment on television. Gone are the days of the wonderful world of the Sunday night movie. With unlimited choices, questionable content and repetitive story lines, television programming just isn’t what [...]

Building Grassroots Success

Grassroots is a term most people associate with politics, but increasingly grassroots movements have turned their attention to food, health and wellness. People are engaged in a broad range of activities and endeavors that support causes and values in which they believe. For marketers, this presents a real opportunity—and a challenge.

Where Do You Find Trust?

Grassroot Efforts Provide Meaning There is a lot of discussion now about the power of your friends online. They have the ability to recommend products, services, websites and even other friends. But how much do we trust those recommendations? Most of these people are not in our lives everyday.